The work speaks for itself.
Strategic communications built for the psychedelic movement, from fractional leadership to day-to-day execution. The stakes in this space are higher than clicks and conversions, and so are the standards. Here's what that looks like in practice.
One channel became every channel.
We joined Fireside Project as their social media partner. Today we're their fractional marketing department, leading strategy and execution everywhere the brand shows up and coordinating the ecosystem of vendors behind it. We rebuilt the visual identity, sharpened the voice, and helped bring new programs like Lucy and TripCheck into the world.
Click and drag to compare how the Fireside account looked when we took it on with how it looks at the time of this writing.
The metric we care about most is the mission one: people actually reaching the support line. When someone finds Fireside instead of an emergency room, that's marketing doing something that matters.
And these weren't nice-to-have internal targets. This year's KPIs were the lofty kind, tied to the continued funding that keeps the whole operation going. We cleared them with weeks still left on the clock.
The infrastructure.
Strategy, content, design, and a vendor ecosystem across paid, SEO, email, and web. Our team drives all of it toward impact.
Now · hover for then
Now · hover for then
"Psilly Billy & the Fireside Friends," the all-time best seller.
"Are You Tripping?" from the festival collection. A walking resource.
The WokeFace crew crop, back covered in the support line info.
"Stay Connected," the TripCheck crewneck. Program launch, meet merch drop.
Somewhere along the way, we stopped being just the agency.
We started with Heroic Hearts Project in early 2022 as their social media vendor. Four years later, the line between our team and theirs is blurry in the best way. Beyond social and content, here's what we hold:
- 01
Program positioning
When a new program takes shape, we help shape how the world first hears about it.
- 02
Clinical and policy translation
We take dense, technical material and turn it into something a community can actually feel.
- 03
Advocacy campaigns
From policy moments to grassroots mobilization, we build the campaigns that move people.
- 04
Storytelling, together
We really get to know the people in this movement, veterans, alumni, and the community around them. Then we help them tell their stories.
- 05
The assets that fuel growth
Gala materials, annual reports, grassroots pushes. The pieces HHP uses to raise more, reach further, and keep making an impact.
HHP founder Jesse Gould presenting the Covert Hero Award at Operation Freedom to Heal.
The Covert Hero Award, in hand.
The Covert Hero Award
At Operation Freedom to Heal, HHP's annual gala, founder Jesse Gould called our founder to the stage and presented her with the Covert Hero Award, given for quiet dedication and exceptional professionalism in service of the mission. It's an honor HHP reserves for the people behind the work. That's exactly where we like to be.
PORTAL
Since 2023
Post less. Say more.
Our work with PORTAL proves many things we believe in. You don't need to post constantly to have an impact. You can be serious and you can be fun. And you can use social media to build a community that shows up IRL.
We don't round up.
The deep dives.
Broad, complex topics in science, history, and culture, distilled into something engaging without cutting corners on accuracy or ethics.
The partnerships.
Strategic collaborations that put PORTAL in the right conversations with the right people.
The pulse.
Of-the-moment cultural posts, where knowing this space inside and out shows most.
The real world.
PORTAL's in-person moments keep selling out, from Psychedelic Science to Bicycle Day, and social is the primary driver.
We don't show up to this work. We live in it.
Communicating about psychedelics comes with real responsibility, and we hold ourselves to work that's effective, ethical, and accurate. We're an intentionally small boutique studio with a meticulously curated client list, and ethical alignment is our North Star. We choose our partners as carefully as they choose us. If that sounds like your organization, tell us what you're building.
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