Strategic communications built for the psychedelic movement.
From fractional leadership to day-to-day execution, we partner with mission-driven organizations across psychedelics, mental health, and harm reduction.
Strategic Leadership
Senior communications leadership without the full-time hire.
Fractional CMO and senior strategic leadership
Brand strategy and positioning
Communications strategy and roadmaps
Audience segmentation and messaging frameworks
Annual planning and prioritization
Thought leadership strategy and executive positioning
Workflow design, SOPs, and systems building
Coordination of PR, paid media, and specialty partners.
Content + Editorial
Compelling storytelling that moves people to take action
Content calendars and planning
Long-form content with SEO strategy
Original storytelling, sourced through interviews and produced end-to-end
Campaign development and execution around key events
Annual reports, impact reports, and fundraising appeals
Copywriting for web, social, ads, and email
Social Media Management
Social as part of a strategy, not the whole strategy.
Multi-platform strategy
Account audits and profile optimization
Social media content creation
Content adaptation across channels
Community management and engagement
Founder and executive social media coaching
Social partnerships and collaborations
Analytics and reporting
Design + Video
Now that you’ve seen what we do, check out some of what we’ve done:
The visual layer that turns ideas into something people can see, share, and remember.
Brand-aligned graphics and visual content
Infographics and data visualization
Short-form video editing
Podcast and media clip editing
Photography and videography
Pitch decks, one-pagers, and presentation materials
Annual report design
Brand refreshes
Why work with us?
Communicating about psychedelics comes with real responsibility. The stakes are higher than clicks and conversions, and so are the standards. We hold ourselves to work that's effective, ethical, and accurate.
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set+setting was built in the psychedelic and mental health world. Our team comes from psychology, harm reduction, and the veteran mental health landscape, and we stay close to the field, the orgs doing the real work, the researchers shaping the science, the conversations that don't make it to press releases. There's no ramp-up explaining why this work matters or how to talk about it.
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Our goal isn't to sell you services you don't need. It's to use our skills to move the psychedelic movement forward and help the organizations doing the real work make an impact. We tailor our services to do exactly that.
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Every engagement is different because every organization is. We bring pattern recognition from years of work across the psychedelic and mental health space, but we don't run the same playbook on everyone. We meet you where you are, and we build the engagement around what you actually need.
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You're working directly with senior strategists, not getting handed off after the sale. Decisions move quickly because the people making them are in the room with you. No fancy decks built to justify hours, no rigid process you have to fit yourself into. Big-agency depth, without the bloat.
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We work closely with many of the most impactful organizations in the psychedelic space, but the bigger reason we're plugged in is that we're out there ourselves. We're at the conferences, in the policy conversations, reading the research, talking to the people shaping what comes next. That means we're not catching up on what's happening in the field — we're already in it. Rising tides lift all ships, and our clients benefit from being in the same waters as the people moving them.
Move policy,
shape culture,
+ help the world heal
Seek guidance from a trusted psychedelic (digital) marketing facilitator.